Our work with equal yoga was built around reflecting the brand ethos as a digital experience. The previous site design was a cluttered and complex collection of elements, while the customer journey lacked clarity or a consistent tone.
We have revamped the digital experience, increasing both the volume and clarity. Our bold use of headers and energetic video content matches the tough, bold and attitudinal nature of Equal. While our new more spacious layouts and increased use of white space, create a greater sense of clarity and calm. Mirroring the exact harmony between the two personas of the Equal brand.